AI-powered fintech
Learning how emerging technology can support better financial decisions and experiences.
A little about me
Hi, I'm Ashiat. I followed curiosity into product design.
How it started
I wanted to understand how the products and apps I used every day were actually made.
That curiosity turned into consuming everything I could find about product design. The more I learnt, the more interested I became—not only in how interfaces looked, but in how products worked, how decisions were made, and how many moving parts had to come together behind a seemingly simple experience.
I kept learning and somehow kept finding myself in teams building increasingly complex tools. Looking back, I don't think I chose one perfectly mapped path. It carved itself while I was busy following the next interesting problem.
Somewhere along the way I also explored Web3. Each environment added another way of thinking about systems, trust, behaviour, and the relationship people have with technology.
The path so far
Different industries, one recurring theme: complexity.
Business fintech
Working across POS, inventory management, payments, and collections in one connected product.
Superapp products
Thinking through broad ecosystems where many everyday services need to feel like one experience.
Proptech and consulting
Moving between focused product problems, different industries, and multidisciplinary teams.
Away from the screen
I'm usually collecting stories, sounds, and bits of the sky.
Stories
Reading webtoons and settling into a favourite drama.
Sound
Listening to music, often across languages and cultures.
The sky
Noticing light, clouds, colour, and landscapes—and stopping to photograph them.
Languages
Listening to how different languages sound through music, film, and everyday content.
What stays constant
Whether I'm untangling a product flow or framing a photograph, I'm drawn to the same thing: noticing details and finding the clearest way to hold onto them.